7 Must Have Marketing Agency Software Tools in 2025

09 Jan 2024
Emily Ahearn

Running a marketing agency means constantly juggling client projects, tight deadlines, and endless data. Not to mention, you also need to stay on top of your game with digital marketing trends to drive the best results!

It's a lot to handle, but the right tools make it feel effortless. Software tools help you manage multiple projects without breaking a sweat

We have listed 7 of the best marketing agency software tools that help your agency stay ahead of the curve in 2025 !

Let's get started!

7 Must-Have Marketing Agency Software Tools

From social media to CRM and SEO, there's a tool for all your requirements.

Ahsuite- Client Portal and Collaboration Tool

Ahsuite is a client portal and file-sharing service that helps you collaborate better with clients. It is a single, secure space where everything related to a project is stored.
Key features:
- Easy content sharing:Share documents, videos, or prototypes with a quick link.
- Organization: Keep all client files in one secure, organized portal and avoid digging through emails for every document.
- Simplified approvals:Your clients can easily review and approve work by leaving specific comments and annotations directly on documents.
- Track changes:Keep track of document version history so you always have the latest version available. No more dealing with seven different files for each revision.
Ahsuite helps you build stronger client relationships by simplifying project management and collaboration, saving your and your client's time.
Planable- Social Media Management Tool

Social media management is a major part of running a marketing agency. However, it often comes with challenges like a lack of communication or proper workflow.

Plannable's social media management tool helps you bring structure to your team collaboration.
Key features:
- Social media analytics: Keep tabs on follower growth and engagement across platforms to get insights into content performance.
- Custom workflows: Don't let great ideas get lost in the mix. Set up an approval workflow that works best for your team. This helps you give every post necessary feedback before publishing.
- Real-time collaboration:Brainstorm, create, and exchange feedback in real-time with comments and internal notes.
- Flexible workspace: Choose from the calendar, grids, or feed views to view your strategy in a way that makes sense to you and schedule content for upto 9 platforms.
- Built-in editor: Fine-tune visuals without switching to another tool. Everything from images to videos can be edited here at Planable.
- Media library: Store all your media assets in one place to avoid any misplacements and confusion.
Planable is the perfect tool that helps agencies work smarter. Whether it's social media posts, blogs, or newsletters, this tool keeps everything organized and on track.
Asana- Project Management and Collaboration Software

Asana is a project management software designed to organize and automate workflows to improve collaboration and productivity.
Key features:
- Task management:Break down projects into manageable tasks with clear assignees and due dates.
- Custom fields: Add labels to tasks for better organization and reporting.
- Multiple views: Choose between list, calendar, timeline, or Kanban board views for all your projects.
- Automation tools: Organize repetitive tasks with customizable rules and workflows.
- Reporting dashboards: Visualize project progress and your team's performance in real-time.
- Integrations: Get access to 200+ integrated tools and apps that help you keep your entire workspace on one single platform.
So, if you are looking for a tool to collaborate and manage projects from start to finish, Asana is the one.
HubSpot CRM- Customer Relationship Management (CRM) Systems

HubSpot's user-friendly customer relationship management (CRM) system helps you simplify sales processes and build stronger customer relationships.
Key features:
- Simplified sales pipeline:Track your deals with a drag-and-drop interface, making it easier to move customers through each stage.
- Contact management: Store contacts and track interactions like emails, calls, and website visits in one single place.
- Email tracking: Track when prospects open your emails and get notified when they visit your website.
- Scheduling: Schedule meetings with prospects directly within HubSpot with integrated tools like Google Calendar and Outlook.
- Free calling: Make free calls to contacts in the US, Canada, and many other countries.
- Basic reporting: Basic reporting:
Where many traditional CRMs come with a hefty price tag, HubSpot offers a free plan that helps small agencies with customer retention without any major investments.
SEMrush- Search Engine Optimization (SEO) Tools

If you provide SEO services, you cannot miss SEMrush's SEO toolkit. It improves your online visibility and SEO strategies with its user-friendly interface.
Key features:
- Competitive research: Analyze your competitors' organic and paid traffic, top-ranking keywords, and backlink profiles to understand their strengths and weaknesses.
- Keyword research:The tool gives you a list of keyword ideas, including long-tail keywords, helping you analyze their search volume and competition.
- Link building: Examine your backlink profile and remove the toxic ones. Create new link-building opportunities based on competitors' backlink profiles.
- On-page and Technical SEO: Perform in-depth site audits to identify and fix website issues like broken links, crawl errors, and mobile-friendliness. Assess individual web pages for title tags, meta descriptions, and image optimization.
Mailchimp- Email Marketing Platform

Want to up your email marketing game? Mailchimp helps you create personalized email campaigns and optimize performance with real-time analytics.
Key features:
- Advanced automation: Automate email workflows, such as welcome series and abandoned cart reminders, to nurture leads.
- Powerful segmentation: Create targeted email lists based on customer behavior, demographics, and other criteria to deliver personalized messages.
- Content assistance:Use AI tools to generate subject lines, personalize content, and optimize your email campaigns for better engagement.
- Analytics and reporting: Track key metrics like open rates, click-through rates, and conversions to measure campaign performance and identify areas for improvement.
- Templates: Choose from over 130 high-quality templates to create visually appealing emails.
If you are a small to medium-sized business looking for a simple yet effective email marketing solution, this is it!
Google Analytics- Data Analytics and Reporting Tool

Google Analytics is best known for its in-depth insight into customer behavior across websites and mobile apps.
Key features:
- User tracking: Track user interactions across devices and platforms, including website visits, app usage, and customer journeys.
- Real-time reporting: Get real-time insights into website traffic, user behavior, and conversions.
- Audience segmentation: Segment your audience based on demographics, interests, and behavior to improve your marketing efforts.
- Machine learning: Use predictive analytics to identify user trends, anticipate customer actions, and personalize the customer experience.
- Google ecosystem integration:Integrate with other Google tools like Google Ads, Search Console, and Google Tag Manager for a complete performance view.
This is a perfect tool to understand customers and improve website performance.

Wrapping up

The right tools make managing a marketing agency easier by a mile. They free up time for important tasks and automate the repetitive ones.

The best part about these software tools is that they are user-friendly and designed to grow with you. So, investing in them right now is a smart decision for the long run.

Are you ready to grow your marketing agency to new heights in 2025 ? Start exploring these tools today! And if you're looking for advanced strategies to maximize your marketing potential, visit Red Stag Labs for actionable insights and innovative solutions tailored to your needs.