Guest posting still works because it gives you something algorithms consistently reward: contextual links on real pages, surrounded by relevant content. The hard part is execution, sourcing sites, negotiating placements, writing content, and QA’ing everything so you don’t buy links that look good on paper but do nothing in practice.
Below are seven more services worth considering, in the same format, with Serpzilla in the #1 spot for teams that want control + scale.
1. Serpzilla – Self-Serve Guest Posting Marketplace for Scale and Control
Serpzilla is a self-serve marketplace where you can buy guest posts and other link placements directly from a large catalog of publishers. Instead of handing your budget to a closed agency list, you log in, shortlist sites yourself, set anchors and target URLs, and scale orders as fast as your strategy allows.
Main capabilities
- Large publisher catalog: broad selection across countries and niches.
- Multiple placement types: guest posts plus other formats (e.g., contextual placements) in one workflow.
- Filtering & targeting: narrow down options by niche, language, and key quality signals.
- Flexible budgets: supports both testing and scale campaigns.
- Fast ordering workflow: shortlist → bulk ordering → publication tracking.
Pros
- Maximum transparency: you evaluate opportunities before buying.
- Easy to scale: good for recurring monthly link velocity.
- Great for testing: simple to run experiments across pages, anchors, and niches.
Cons
- Requires SEO judgment: relevance and risk checks are on you.
- QA is mandatory: you still need a checklist (topic fit, outbound link patterns, content quality) before scaling.
2. Adsy – Marketplace for Guest Posts and Niche Edits
Adsy is a marketplace-style platform where you can purchase guest posts and, in many cases, contextual link insertions. It’s built for teams that want a broad selection without running outreach in-house.
Main capabilities
- Marketplace listings: browse opportunities across many site categories.
- Guest posts + niche edits: choose between new articles or contextual placements (where available).
- Seller-style offers: compare options and order placements directly.
- Workflow support: ordering, communication, and delivery tracking inside the platform.
Pros
- Quick sourcing: useful when you need options fast.
- Good for mixed link types: helps diversify beyond “only guest posts.”
- Straightforward execution: clear “buy → deliverable” flow.
Cons
- Quality varies: marketplaces always require strict vetting.
- Less strategy built-in: you need your own plan for pages, anchors, and velocity.
3. Collaborator – PR + Guest Posting Marketplace with Strong Regional Coverage
Collaborator is a self-serve platform centered on placing articles and mentions across a catalog of sites. Many teams use it as a hybrid between guest posting and PR-style placements, especially for regional or multilingual campaigns.
Main capabilities
- Catalog-driven placements: pick sites and order article-based placements.
- Regional targeting: useful if you’re building links in specific geos/languages.
- PR-style options: placements can feel more “publication/press” oriented than pure SEO guest posts.
- Team workflow: supports repeatable monthly ordering.
Pros
- Great for geo expansion: helpful when you need non-US/UK coverage.
- More “brand-safe” feel: many placements are article-based rather than obvious SEO posts.
- Scales well: works for consistent monthly link velocity.
Cons
- Still DIY: you’re responsible for topic fit and risk checks.
- Not perfect for ultra-niche: some niches may have limited high-fit inventory.
4. LinkBuilder.io – Managed Guest Posting for SaaS and B2B Teams
LinkBuilder.io is a managed link-building service that often includes guest posting as a core deliverable. It’s built for teams that want placements without building an internal outreach machine.
Main capabilities
- Managed outreach: they prospect, pitch, and negotiate placements for you.
- Content included: writing and editing handled as part of delivery.
- Strategy support: typically includes targeting priority pages and anchor guidelines.
- Reporting: deliverables tracked in a clean, shareable format.
Pros
- Hands-off execution: good if you want output, not operational overhead.
- Better niche matching: managed outreach can be stronger for relevance than open marketplaces.
- Good for predictable delivery: fits retainer-style SEO programs.
Cons
- Higher cost per link: managed outreach + writing usually costs more than marketplaces.
- Less domain-level control: you guide strategy, but you don’t hand-pick every site instantly.
5. Searcharoo – Managed Outreach with Clear Deliverables
Searcharoo is a managed link-building provider offering guest posts and related placements as packaged deliverables. The value is process: you buy a defined outcome, and they handle the logistics.
Main capabilities
- Done-for-you outreach: sourcing and placement handled end-to-end.
- Packaged deliverables: clear scope per campaign/month.
- Content production: writing included to fit publisher requirements.
- QA process: typically includes basic checks before placement.
Pros
- Operationally simple: easy to run alongside content and technical SEO work.
- Good for steady velocity: fits monthly link-building cadence.
- Less internal workload: fewer moving parts for your team.
Cons
- Not a catalog: you’re not browsing a giant list and buying instantly.
- Requires alignment on quality: define your acceptance criteria upfront.
6. Editorial.Link – Editorial Outreach Focus for Brand-Forward Links
Editorial.Link is positioned around editorial placements — often closer to “earned media style” than pure guest posting. This is useful when you care about brand credibility and not just link count.
Main capabilities
- Editorial-style placements: outreach framed around value and relevance.
- Quality-led targeting: fewer links, higher emphasis on fit.
- Content collaboration: content is crafted to look natural for publications.
- Campaign approach: planning + execution rather than marketplace purchases.
Pros
- More brand-safe: can look less like typical SEO guest posting.
- Strong for authority building: good for competitive niches where trust matters.
- Better long-term profile: tends to reduce “spam footprint” risk.
Cons
- Not fast at scale: editorial outreach usually moves slower.
- Higher budgets: quality-led campaigns often cost more per placement.
7. Siege Media – Content-Led Link Building (Guest Posts as a Secondary Channel)
Siege Media is content-first: they build assets designed to earn links, and they can support distribution/outreach around that content. It’s a good alternative if you want links that feel “earned” and support brand + organic growth.
Main capabilities
- Content asset creation: linkable content designed to attract mentions.
- Promotion & outreach support: distribution to increase pickup and links.
- SEO strategy alignment: content mapped to business goals and topical authority.
- Long-term growth model: links come as a byproduct of strong assets and promotion.
Pros
- Best for brand + SEO together: not just links, but scalable authority.
- Lower risk profile: “earned-style” links can look more natural.
- Compounds over time: strong assets keep attracting links.
Cons
- Slower payoff: content-led link building isn’t instant.
- Not pure guest posting: if you only need placements quickly, marketplaces may fit better.
