Mode:
Known Revenue
Target ROAS
Total amount spent on advertising
Total revenue generated from ads
Calculate and analyze your Return on Ad Spend
Total amount spent on advertising
Total revenue generated from ads
The ROAS Calculator is a simple yet powerful tool that helps marketers, entrepreneurs, and businesses quickly determine the return on their advertising investment. By entering just two values — Ad Spend and Ad Revenue — you can instantly view your ROAS and assess whether your ad campaign is underperforming, acceptable, or exceeding expectations.
Known Revenue (calculate ROAS based on actual ad revenue and spend)
Currency: Supports multiple currencies (e.g., USD)
Ad Spend: Total amount spent on advertising (e.g., $1,000)
Ad Revenue: Total revenue generated from ads (e.g., $4,000)
Calculate: Computes the ROAS
Clear: Resets all fields for a new calculation
ROAS Value: (e.g., 4.00)
Status: (e.g., Good)
Analysis Message: Interprets the result with business context
Quick Decision-Making
Skip Excel formulas and get real-time insights with just two numbers.
Marketing Strategy Alignment
Understand which platforms, creatives, or channels are profitable.
Business-Ready Reports
Use the calculator results in performance reviews and budget meetings.
Campaign Scaling
Confidently scale high-performing campaigns and cut waste.
No Login Required
Use it freely — no sign-ups, no paywalls, no complexity.
Select Currency: Choose the currency relevant to your ad campaign.
Enter Ad Spend: Input the total amount you spent on advertising.
Enter Ad Revenue: Input the revenue directly generated from those ads.
Click “Calculate”: Instantly get your ROAS and a performance status.
Read the Analysis: Understand if your campaign is underperforming, profitable, or highly efficient.
Monitor and adjust campaigns across platforms (Google Ads, Facebook, TikTok) based on actual performance.
Evaluate whether ad spend is justified and profitable, even without a full marketing department.
Determine which products or campaigns are most profitable and scale the ones with the highest ROAS.
Present performance reports to clients in a clear and credible format.
| Metric | Formula | Focuses On | Use Case |
|---|---|---|---|
| ROAS | Revenue ÷ Ad Spend | Revenue vs Ad Cost | Marketing performance evaluation |
| ROI | (Profit ÷ Cost) × 100 | Profit vs Total Cost | Overall business profitability |
| ROAS Range | Description | Recommended Action |
|---|---|---|
| Less than 2.0 | 🚫 Poor | Reassess targeting, creatives, or product pricing |
| 2.0 – 4.0 | ✅ Good | Continue and optimize – your campaigns are paying off |
| Greater than 4.0 | 🌟 Excellent | Scale the campaign – exceptional profitability |
ROAS stands for Return on Ad Spend. It shows how much revenue is earned for every dollar spent on advertising.
Just enter your Ad Spend and Ad Revenue, select your currency, and hit Calculate.
A low ROAS can result from:
Poor targeting
High ad spend with low conversions
Low product prices or profit margins
No. The ROAS calculator is completely free and does not require login or sign-up.
Most major currencies like USD, EUR, GBP, AUD, CAD, INR, and more.
Not necessarily. A very high ROAS could mean you're under-spending and missing growth opportunities.
Yes. It’s fully responsive and works on phones, tablets, and desktops.
Yes. Click the "Clear" button to start over with blank fields.
RED STAG LABS is a well-established software development company headquartered in Srinagar, Kashmir. Red Stag Labs specializes in providing exceptional software solutions and outstanding customer service, ensuring timely delivery to its clients.